POTENTIAL IDENTITY

School, 2012

Potential is a semen quality test, which will become available in retail stores, pharmacies and its own online store.

A full corporate identity was designed covering stationairy, posters, web design and packaging. Our team came up with a name for the product, and furthermore did the product design. Emphasis was put on making the design look friendly yet serious and reliable.

Collaboration between Annemette Foged, Louise Sjællænder, Steffen Christiansen, Emil Lyngbo & Phong Phan