I am Phong Phan — a Danish Designer and Creative Director with extensive experience in building and leading multi-disciplinary teams capable of transforming brands and organizations through design and strategy.
As a digital native, I believe design and tech can build relevant brand experiences in an ever-changing landscape of opportunities. I have helped brands and businesses capitalise on these opportunities in everything from physical Interactive Exhibitions, Visual Brand Identies to immersive Digital Experiences.
I co-founded HEAVY™ in 2014. Built a multi-disciplinary design studio, that developed everything from immersive spatial experiences to digital platforms and brand identities.
In 2019, HEAVY™ became part of IDna Group through a company merger. Our mission is to develop impactful solutions by bridging strategy and design.
Netgen is a Danish IT consultancy that delivers end-to-end IT services by bringing their clients together with the country’s brightest IT talents.
HEAVY™ was tasked to develop Netgen’s Company Name and Visual Identity. As part of the design, I developed a Motion Design concept in order to bring the brand site to life.
Together with our team at IDna Group, we designed a brandsite that fully made use of Netgen's immersive design.
Hamlet Protein found itself in an increasingly competitive market, and following the introduction of a new management team, Hamlet Protein wished for a common starting point. This reinforced the need for defining who they are, what they do and what sets them apart from their competitors.
HEAVY was tasked to develop the brand name and visual identity for a newly founded Nordic cargo bike brand.
The first line of product were designed to be cargo bikes that could carry very heavy loads. Together with the client, we wanted to redefine what Scandinavian quality actually was. With inspiration from the Sami people and the long history of Nordic explorers – Laplandar was born.