Open to Work
Open to Work
Open to Work
Open to Work
Open to Work
Open to Work
Open to Work
Open to Work
Open to Work
Open to Work

Phong Thanh Phan is a Danish full-stack designer and design director based in Copenhagen, Denmark.

Phong’s multidisciplinary approach to design is rooted in strong conceptual ideas combined with Scandinavian simplicity.

In 2015 he founded the Brand and Design studio HEAVY™ which specializes in Brand Strategy, Visual Identity and Packaging. In 2019, Phong joined IDna Group as a partner through a company merger with HEAVY™. In 2023, HEAVY™ left IDna Group and became independent again.

Prior to this he has worked for a variety of design and advertising agencies within the fields of branding and design in London and Copenhagen. He has also featured as a recurring guest teacher in Graphic Design at the Scandinavian Design College.

Curriculum Vitae

Company & Position
Co-founder & Designer
HEAVY™ relaunched.
Now independent.
IDna Group
Design Director & Partner
Joined through a company merger between IDna Group and HEAVY™. In my new role I continue to be the lead creative on branding and identity projects. Furthermore I am lead responsible for defining and developing the company's Digital Design profile through a tech-driven approach.

Selected clients: NKT, Nestlé, NKT, EHF, Anthon Berg, Hamlet Protein, Byggesocietetet
Co-founder & Designer
Co-founded my own design studio with fellow designer Robert Daniel Nagy. Together we created a truly multi-disciplinary studio that worked with everything from highly immersive museum exhibitions to engaging brand identities.

Selected clients: DFDS, Saint-Gobain, Schulstad, Museum Midtjylland, Tekstilmuseet, Moment A/S
Phong Phan
Independent Design Director
One-man design army for hire. I worked as a Design Lead on branding and visual identity projects for various agencies in Copenhagen, Denmark.

Selected Agencies: Kontrapunkt, Bysted, Robert/Boisen & Like-minded
J. Walter Thompson Copenhagen
Designer / Digital Design Lead
I was part of a highly specialised design unit within JWT Copenhagen. I worked with branding and visual identity, and was lead responsible for defining and developing the digital design languages on branding projects.

Kræftens Bekæmpelse (Danish Cancer Society), DFDS, South Denmark Philharmonic, Forbrugerrådet Tænk (Danish Consumer Council), Earth Control / System Frugt, Storebælt
Campbell Hay
Clients: Gemfields, Hershesons, Hatton Real Estate
Scandinavian Design College
Guest Teacher
The Scandinavian Design College offer foundation courses in Architecture, Product Design, Fashion and Graphic Design.

As a Guest Teacher I facilitated workshops in Graphic Design that covered everything from concept development, typography, layout & composition and digital execution.


  1. Creative Circle 2019
    Spatial design: Shortlist
  2. Young Creative Circle 2016
    Design: Shortlist
  3. Young Lions 2015
    Danish Representative in Design
  4. Creative Circle 2015
    Corporate Identity: Shortlist
  5. Young Creative Circle 2015
    Design: Shortlist
  6. Creative Circle 2014
    Product Print: Shortlist
  7. Young Creative Circle 2014
    Design: 2x Shortlist
  • CITIx60 – Copenhagen
    viction:ary In Book Feature
  • Logorama
    Sandu Publishing In Book Feature
  • Format First: Volume 3
    Sendpoints In Book Feature Foreword
  • Top Graphic Design Series: Brochure & Layout
    Hightone Books  
    In Book Feature
  • Packaging Structure
    Artpower In Book Feature


School of Visual Communication
BA Graphic Communication
Scandinavian Design College
Foundation year in Graphic Design